Hot spot analysis of printing market in 2007

2022-07-26
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Analysis of hot spots in the printing market in 2007

in many fields, the United States is the wind vane of the global market, and the printing industry is no exception. By analyzing the hot spots in the American printing market, we may be able to find our own right direction of development

there are only a few months left. 2007 will pass. The growth rate of printing sales in the United States this year is expected to exceed 3% in the first half of the year. The Federal Reserve Bank now predicts that the nominal growth rate of the US gross domestic product (GDP) will be close to 4%

the depreciation of the US dollar will continue to drive up the prices of energy and other imported products, while enterprises that have cooperative relations with foreign enterprises will achieve profit growth. By the end of this year, bank interest rates will have to be raised at least twice, which will not only deal a fatal blow to the retail industry, but also accelerate the pace of business merger in various fields

all these are good news for our printing industry. The sales expenditure has exceeded the growth of the overall economy, and the retail business will also maintain the consumption level of customers by purchasing catalogs, ROPS and outdoor/point of sale advertising. The increasing dependence of the U.S. economy on overseas profits and fixed assets means that the market needs more advertisements and packaging in multiple languages, as well as business combinations that may cause a rush to change names (from business cards to outdoor signs)

independent field: at present, the most popular independent field is tourism/catering industry (+27%), which is directly reflected in the substantial growth of printing. The continuous depreciation of the US dollar has set a new historical record for the number of foreigners coming to the United States. Nearly 1% of the $762billion turnover in the tourism/catering industry will be used to purchase printing products. The total revenue of the personal care industry (+12%) has grown to $346billion, of which 1.8% will be used in the printing field, including packaging, book advertising, inserts and pop

for entertainment and gambling/(respectively +9%), leisure activities (+5%) and fashion (+1%), people should contribute at least one fifth of their income to printing

the emergence of a large number of blockbuster films, the expansion of casinos, and the increase of horticultural enthusiasts caused by the aging population are all the main driving forces to promote the development of the printing industry

discount retail (-17%) is the only area where the demand for printing has decreased. The decline in same store sales began with the great Wal Mart supermarket, which was mainly caused by the increase in the price of imported products and the increasing economic pressure from the bottom of society

consumer durables: the sales opportunities of printed materials in the consumer durables market have decreased. The real estate and automobile industries (respectively +4%) spend US $12.3 billion and US $8.9 billion each year on Printing procurement to provide effective support for the comprehensive management of the raw material industry, and their preferred printing products include folding sheet fed paper, digital narrow and large format and outdoor printing, OEM parts and packaging. The following is a brief introduction to the relevant information repair (-5%) of the microcomputer controlled change laboratory machine from three aspects: manufacturing specifications, change of relevant terms, and product introduction. The demand for printing is as high as US $6.2 billion, but consumers do not seem to buy it, or we do not promote our products to customers in need

publishing/non newspaper and financial industry: the two areas with the largest demand for printing are publishing/non newspaper (+11%) and financial industry (+5%), and their demand for printing has exceeded US $15.6 billion, or one eighth of the total printing sales

the manufacturing industry of books and periodicals (+14%) is far ahead, but it may also be affected by the lack of best sellers and the decrease in the publication of young people's books and educational/professional books next year. Greeting cards and gift packaging (+6%) brought us a surprise, but the expenditure of periodicals (-3%) on Printing fell sharply

publishing is an industry affected by cyclical factors, so the slowdown in growth indicates that many thermosetting web printing plants will close down at the end of this year. The overcapacity of the double jingtuntong printing press and the shortening of the printing preparation time have become an irreversible trend, and the increase of mailing/transportation costs will also have a negative impact on the long-term development of printing

investment economy (+10%) and banking/insurance (2%) are in the opposite position. Due to the increase of overseas investment return and the depreciation of the US dollar, the former's income has increased (and more printed matter has been used), while the latter's investment in printing has slowed down. The top 40 banks/insurance companies in the market have purchased two-thirds of the catalogue printed matter, and will maintain this state until 2008, when the commercial lending foam will burst. Printed materials such as direct mail, digital personalized documents and pop will be sold to consumer credit providers, securities brokerage companies and mutual fund companies

health/healthcare: health/healthcare (+6%) accounts for one tenth of all printing sales, half of which is spent on the east coast of the United States. The pharmaceutical and health care products industry (+7%) will invest $8.3 billion in ink, followed by medical insurance/third-party regulatory agencies (+19%), which will spend $5billion on printing. As the U.S. Congress is considering the implementation of universal coverage and price control plan for key technologies of bio based polyester preparation, medical products (-6%), hospitals (0%) and Biotechnology (-14%) are gradually out of our sight

Technology: the expenditure on Printing in the technology field (-6%) accounts for one tenth of the total printing sales, of which one third is spent on the west coast of the United States. Computer software (-7%) and telecommunications equipment/services (-17%) spent $9.8 billion and $8.3 billion on printing, respectively. Now both industries have begun to use their own virtual media

outdoor advertising/pop and direct mail will be eliminated soon, while software packaging and catalogue will be eliminated in a short time. The only field with a good development scenario is consumer electronics (+13%). The popular wireless digital devices and high-definition videos that can be downloaded. Lilians launched the carbon fiber composite resin with fast and stable process performance, which will bring more than $5 billion to the printing industry by the end of this year

food/beverage: the situation of food/beverage (+3%) industry is relatively complex, and their proportion in the total printing sales has reached one tenth. The expenditure on packaging, pop and promotional materials for boxed food is 9.8 billion yuan. It has been several months since the anti packaging campaign launched in Europe, but its negative impact will still exist and continue

similarly, the beverage industry (less than 1%) spent less on Printing ($8.8 billion). Most markets are saturated, and new functional products and negative calorie drinks have not formed a climate. Digital large format, flexo and relief printing plants have been repeatedly constructed. Only the food service industry (+12%) is developing well, and new chain stores and dishes are emerging. The elimination of hydrogenated vegetable oil has brought good news to small printing presses and digital fast printing shops, while outdoor advertising, FSI, signage and other businesses will all be pocketed by thermosetting half web paper, large format sheet fed paper and large format digital printing service providers

Society: various catalogues (-2%) in society are the most popular field, accounting for less than one thirteenth of the total printing sales. The largest printing buyer in this field is from the security/protection (-4%) industry. The expenditure on Printing in the field of data/file integration and security also increased, but the popular RFID products last year were lost to nanotechnology and biometric systems. Smart labels and smart protective packaging will also be ready to go

federal and government departments at all levels spent $3.1 billion on Printing procurement. For sales/advertising printers, this big deal should not be included in their marketing plans; The situation in higher education and religious/charitable areas is even worse

energy: from next year, the United States will mainly use biofuels to generate electricity (-15%). At that time, suppliers from Brazil, Canada, Mexico and other countries will launch a new round of advertising war, and their demand for signs, ROP and outdoor advertising will reach US $3.5 billion. In addition, once there are problems related to law, enterprise management and accounting, the business professional service industry (-13%) will also contribute to the development of the printing industry

our goal is to use a reasonable product portfolio to meet the changing needs of the market, and the issues we are discussing today will help us grasp the direction of progress

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