The PLM market has a strong growth momentum, and China's manufacturing industry has ushered in new opportunities.
Bernard Charles, global president and CEO of Dassault systems, said in an interview: in the new round of international division of labor, the effective management of intellectual factors and intellectual property rights in BASF Greater China will determine the ability of a country or region to participate in the international division of labor. This brings hope to China's manufacturing industry to further enhance its position in the international division of labor
recently, Bernard Charles, the global president and CEO of Dassault systems, an internationally recognized pioneer of virtual manufacturing technology, said in an interview: in the new round of international division of labor, the effective management of intellectual elements and intellectual property rights will determine the ability of a country or region to participate in the international division of labor. This brings hope to China's manufacturing industry to further enhance its position in the international division of labor
"in the process of adapting to the new trend of international division of labor, Chinese enterprises should build an efficient collaborative innovation platform as soon as possible to change the situation of insufficient scope and weak competitiveness of the steel intensive processing industry, strengthen the development of independent knowledge demand, clear property rights, improve product differentiation and innovation ability, establish the concept of comprehensive, coordinated and sustainable development, and improve international competitiveness."
multinational companies use "product life cycle management" to dominate the international division of labor
the international production network that has emerged today is an advanced form of the development of international division of labor. Then, what management processes do multinational companies rely on to dominate the international industrial division? Bernard Charles told that software solutions play an important role in the industrial division of labor, especially the birth of a new engine of virtual manufacturing technology - Product Lifecycle Management (PLM) solution at the end of the 20th century
"because PLM can provide a platform for enterprises or personnel from different countries who jointly participate in the manufacturing process of a specific product or service to obtain and manage the latest information in the production process in a timely manner, so as to ensure that everyone can obtain consistent information. Therefore, for some advanced multinational companies, product life cycle management is a key tool to help them achieve industrial division."
"taking the fashion brand guess as an example, its headquarters are in the United States, its design center is in Italy, and more than half of its cooperative factories are in Asia. Through the platform established by Dassault system PLM solution, guess can cooperate with different departments in different countries and regions to quickly realize the continuous updating of various product lines, reduce the time from design to shelf from 50 weeks to 42 weeks, and launch 1200 new style clothes every month."Bernard Charles also said that PLM solutions have been introduced into all aerospace and automotive industries worldwide. In addition, the data of Dassault system also shows that 60% of the clothing industry has imported PLM of Dassault system; Among the top 20 semiconductor companies in the world, 17 adopt Dassault system PLM; Consumer packaging manufacturers, such as Procter & Gamble (PG), fashion brands such as Gucci, Chanel, and Nokia; Consumer electronics manufacturers such as LG Electronics have introduced the PLM solution of Dassault system
cimdata statistics can show the global use of PLM solutions: the global product lifecycle management (PLM) market increased by 6% in 2008. It is estimated that the annual compound growth rate of the global PLM market will reach 7% in the next five years, with a total market value of about $35billion in 2013. The growth momentum of PLM market will be stronger in the future
"bringing global wisdom into product innovation" has become a new trend of virtual manufacturing
the latest trend of Western virtual manufacturing technology is to bring the needs and experiences of all kinds of consumers and customers around the world into product innovation, and both design engineers and customers can create products
Bernard Charles analyzed that the whole life cycle management of products is a process of continuous interaction with customers. No matter in the creation, use or scrap stage of products, it is inseparable from the interaction with customers, partners and suppliers
"nowadays, the huge network community has become an important channel for enterprises to obtain consumers' opinions. When consumers have a high voice, what enterprises need is a, diversified, globalized, and cost-effective collaborative innovation platform to integrate consumers' experience and needs into product life cycle management."
the new PLM upgrading technology (plm2.0) based on Web2.0 and 3D instant messaging technology, which was born in 2008, has been able to integrate enterprises and consumers, partners and suppliers in the whole product life cycle process, interact, and make the enterprise management system fully reflect the data and production process of the whole product life cycle, so as to meet the requirements of environmental protection and green manufacturing
plm2.0 provides a three-dimensional realistic experience that allows customers to participate in the product development process through Web2.0 tools (blogs, forums, Wikipedia, etc.), which is the most important feature of plm2.0, because both design engineers and customers can create products with high value. With this technology, enterprises can make full use of the collective wisdom of various user groups around the world
he stressed that independent innovation is the key to the establishment of sustainable development enterprises, and it will be an inevitable trend for the global manufacturing industry to directly integrate the needs and experiences of consumers into the process of product innovation and develop its effective management into an important knowledge asset of enterprises
new technology will help China further improve its position in the international division of labor
what will the new trend of international division of labor caused by the new trend of virtual manufacturing bring to China? How should China's manufacturing industry respond? In response, Bernard Charles said: at the beginning of the 21st century, the emergence of Web2.0 made more diverse and convenient services provide more technical support for international division of labor and cooperation. The concept of plm2.0 integrates three-dimensional real-time communication into the scope of product life cycle management, which in turn has led more enterprises to actively adopt virtual design and manufacturing technology to ensure the effective allocation and use of resources and intellectual property rights through the platform
"for developing countries, the emergence of plm2.0 is the hope to help them improve their position in the international division of labor as soon as possible."
foreign direct investment attracted by China has maintained an increasing trend in recent years. Combined with the new round of international division of labor, some experts pointed out that China will usher in more high value-added investment opportunities in manufacturing, service industry and research and development, which also means the introduction of international advanced technology, capital equipment and world marketing networkBernard Charles suggested that in the process of adapting to the new trend of international division of labor, Chinese enterprises should strengthen the development of independent intellectual property rights as soon as possible, listen to the voice of users through a three-dimensional global collaborative innovation development platform, incorporate consumer experience and needs into product life cycle management, realize in-depth information sharing and collaborative work of different professional departments at different stages, and achieve the analysis, simulation and comparison of various schemes, Then realize innovation to improve product differentiation and innovation ability, establish the concept of comprehensive, coordinated and sustainable development, and improve international competitiveness
the PLM solution of Dassault system focuses on three-dimensional virtual technology, and the products have been accurately designed, simulated and manufactured in the virtual space before actual production
the 2010 "Shanghai WorldExpo" will use Web3D technologies such as multimedia and Dassault system 3dviavirtools to build parks and pavilions, so that people can easily roam in front of computers. Visitors can also participate in all kinds of three-dimensional interactive activities online and on the exhibition site in real time to build a "harmonious city and future city"
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